When Conrad Hilton opened the first hotel to bear the Hilton name in 1925, he aimed to operate the best hotel in Texas. As a result of his commitment, leadership, and innovation, today Hilton is one of the most respected brands in the world.At the direction of Bertha Palmer, the first American “brownie” is created in The Palmer House Hilton kitchen. It is served at the Columbian Exposition World Fair.Conrad Hilton enters the hotel business in Cisco, Texas. On his way to buy a bank, Hilton purchases The Mobley, a local hotel, instead.The first hotel formally named a Hilton opens in Dallas, Texas. Elevators, laundry shoots, air shafts and other non-customer facilities are built along the west side of the building so no guest rooms face the western sun. The setting sun can be brutal in summer time Dallas, especially before air-conditioning existed.